Our Founder
From a young age, Susanna Perini was drawn to the language of beauty – an inheritance as much as an instinct. Born into a family of couturiers in Italy, her early world was shaped by fabric, form, and craftsmanship. While assisting in her mother’s prêt-à-porter atelier, she studied anthropology and worked as a fashion photographer – seeking to understand not just how things were made, but why they matter.
In 1987, a photography assignment for Donna magazine brought her to Bali for the first time. The island spoke to her spirit. What was meant to be a visit became a beginning. Moved by its rhythm, beauty, and spiritual depth, she stayed, she listened, she created.
In 1994, she founded BIASA, a brand born from intuition and experience. A decade later, in 2005, she founded BIASA Art in support of her love for Indonesian contemporary art.
More than 30 years on, Susanna’s work is a living dialogue between art, fashion and craftsmanship. BIASA has grown into an internationally celebrated name, with eight boutiques in Bali and Jakarta. BIASA Art has become an established voice in the contemporary art world, in Indonesia and internationally.
At the heart of it all is Susanna – still deeply present, still guided by care. Her vision uplifts artisans, safeguards traditional Indonesian techniques, and offers space for contemporary voices to rise. Her work bridges worlds— past and future, ceremony and daily life, devotion and design.
In 2017, her dedication to Indonesian arts was honored with the Knighthood of the Order of Merit by the President of the Republic of Italy. Now a naturalized Indonesian citizen, Susanna continues to live by the values she embodies—creativity, compassion, and reverence for the cultures that shape us.